Although social media marketing has become extremely popular in today’s day and age, there are still many businesses that haven’t figured out how to try it right.

Using social networks to build a functional online community that actually benefits your company is harder than it may appear. Even if you practice building a great online impression and image for your company, you may be unsure of how to go about doing it. Here are some Internet marketing tips that will help you build an online community that will increase brand awareness and loyalty too while driving traffic onto your Website and encourage engagement.

1. Identify your business goals and objectives. What do you want to accomplish with your online community? Do you want to increase brand awareness and enhance your company’s online image? Are you interested in to have a direct network where you can announce promotions and cool product launches? How do you plan to enhance your customers experience? Luckily you can do all all those things with a social media network. However, it’s important to define your exact goals so you know what to concentrate on.

Also, think about your target market. What kind of information would they be interested in reading? You want products and services that are specific for your online community. This is essential for your target audience/customers so you can can meet their objectives. Otherwise they will not have an incentive to come back for more. So whether their objective is to understand business’s promotions and products or have somewhere to connect on similar interests, make sure your social network is able to meet their needs. This can be as simple as starting a blog or a Facebook business page. Both are free solutions with long term gains.

2. Get personal. Remember, social networks are designed for people to meet up with like minded individuals. The more human your company appears on its social network, the better. Make sure to accomplish this as not all automated solutions are necessary. Such as autoresponders or automessangers on Instagram. You must talk to your audience in a conversational, casual tone. Make them feel as though they talking to a friend rather than an organization. This improves their trust within your company and therefore makes them more likely to do business with you.

However, keep in mind that getting too personal is never a good idea. Have your company focus on human connection when you post or tweet, and ask yourself “is this something my customers would appreciate or am I going too far”? You’re a business after all, so it’s important maintain some professionalism while executing your social media marketing game.

3. Become an industry expert. Social networks can help you suddenly become a source for news and information that links your niche together, which can be a great thing. Post relevant breaking news stories, trivia, tips, trends and advice that deals with your industry and people will keep coming to read more. This also enhances your company’s credibility, which will motivate people to have an account with you rather than your competition. It will also ensure your site comes up in general conversation. Becoming an industry expert helps your company gain and maintain the trust and loyalty.

4. Find out what they think. Social networking is a great way to find out what your customers think about your company, products or services. If you just launched a certain service or product and want find out if your customers approve, just tweet or post concern on Twitter, Facebook, Instagram, or Linkedin and watch the comments messages fly in. People love sharing their opinion, so asking for their opinion is one of the most useful ways to engage your audience. Gaining valuable opinions from customers will ultimately shape your product or services to further meet their needs, which will increase customer satisfaction and sales for you.

5. Give online community members privileges. Giving your online community members special privileges, promotions or information will give them an incentive to join the community. Reasonable options to stay active within the community. So, try giving members weekly specials, monthly content, daily breaking news and more. If you’re launching a good solid product, make sure your online community members are the first to know. Providing a membership bonus such as pre-released information, free downloads, discounts or exclusive information is an incredible way to strengthen your target audience.


One of the best quotes we have heard is “people need to stop DOING social media, and start BEING social”. This is true. Even though we are all keyboard ninjas, we really need to connect with people and focus on them as a person, not as a product. Lots of companies tend to forget about that human touch. Simply reaching out to a potential customer without talking about a product help build trust. Trust goes a long way.

Now, even if you aren’t an authority in your respected niche, knowing how to use Google as your most trusted tool to become knowledgeable in your area is an art form.

Take a look at this amazing search string to find any email address, on any social media platform, using targeted keywords.

Open a new private or incognito window in your browser. Go to google and paste this into the search bar

[ihc-hide-content ihc_mb_type=”block” ihc_mb_who=”unreg,1″ ihc_mb_template=”1″ ]| “social media marketer” “”   |[/ihc-hide-content]

This will use the power of google to scrape anyone that is on “Facebook”, with a public Gmail address, that is associated with the keywords “social media marketer”.

This is an Insider tool that you can use to drastically expand your reach to others in your niche. Great for collaboration and long term business connections. Enjoy!

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