How Long Should Your YouTube Videos Be?
This is a question we get all the time. How long should your videos be? To be honest, there is no specific length each video should be. Depending on your topic and how thorough you want to be, videos will always vary in length. We do have some tips to keep in mind that have worked effectively.
One might think that the longer the video, the longer people will watch. Just because your video is longer, doesn’t mean people are going to watch the entire thing. With the human attention span being between 8 to 10 seconds, keeping someone glued to your episode is harder than it seems.
For mathematical purposes, releasing an engaging 2 minute video will only need to be watched from start to finish 120,000 times to meet the 4,000 hour mark.
Putting things in perspective. If you have two videos, three minutes in length, those 2 videos just need to be watched from start to finish 80,000 times total. Which isn’t that much. Better Than bad was able to monetize with only 65,000 total views in a short 4 month period.
With that said, it is totally possible!
Something we would like to mention to new youtubers; we have spoken with channels that have 250 videos and have been on YouTube for 7 years and still aren’t monetized. Then again, the APHID team has been able to monetize numerous channels with only 30 videos
It all comes down to the quality of the video, how engaging it is, how entertaining it is to watch, and how much you are promoting.
NOTE: You should be spending at least 3 times the amount of time promoting your episode than you did making it.
What Is The Perfect Length Video?
As mentioned above, there is no “perfect length” If you are a blogger, cram a whole bunch of fun stuff into every episode and focus on the entertainment aspect. TazzReacts is a perfect example with their reaction videos. Gamer? Make sure you are reacting and communicating with your audience.
What really matters is how you make your viewers feel. If they feel like they are along for the journey then they stick around no matter how long your episodes are!
NOTE: Time is money
This isn’t just a metaphor. On YouTube, the currency being exchanged is time. People aren’t paying money to see your content. They are investing their time, and unlike a faulty product or a bad meal, time cannot be refunded. Likewise, you are also going to be investing your time into making this content, and if you don’t get the views, you will also have wasted your time – time that you can’t recover, and time that you could have spent doing something else.
When you ask someone to watch your video, you’re asking someone to give up their time for you. Just remember that this could be time they spend on something they enjoy more – a TV show, a movie, a conversation with a friend, study or workout time, and so on. If you want to put a money value on it, at the minimum wage of US$7.25, a 15-minute video means that you’re asking them to pay the equivalent of $1.81 to watch your video, when they could have been working and earning that money for themselves.
Which Promotional Approach Is Right For You?
Everyone’s schedule dedication level are completely different. So there is not one approach that works for everyone.
If you have spare time on your hands, buckle down and focus on the quality of your video, then you definitely want to be promoting your videos as often as possible.
If your schedule is a bit tighter, take the Autopilot approach and have your content promoted for you 24/7. You might not believe it, but the TOP YouTubers actually pay for promotion. Either through an agency, an affiliate team, or they use all the tools we provide in the Insiders Program
Overall, your focus needs to remain on quality! Remember, if you polish a turd…it’s still a turd.
Make sure you produce quality content and submit to all the sites below.
TITLES – HOW TO BE EFFECTIVE
When it comes to a catchy title, I always remember what my high school biology teacher said; “Like a skirt! Long enough to cover everything but short enough to keep it interesting”.
Titles should be between 5 to 7 words and be roughly 60 characters in length.
PRO TIP: Titles that use ’emotion words’ are more effective. EX: Heartfelt Poem For My Stepmother – True Story. Its titles like these that help a video go VIRAL!
PRO TIP TWO: Make sure your headline is spoken during your recording as this is the FIRST layer of
- CoScheduler: Headline analyser. This page will guide you through the process of examining your current headline and grading it, or help you write a more engaging title. “On average, 5x as many people read the headline then they read the body copy. When you’ve written your headline, you’ve spent eighty cents out of your dollar.”
- Hubspot: The ins and outs of writing an effective headline. Formulas and examples.
- Title Generator: Just like it sounds. Apply a few keywords and it generates decent headline. (effective when you have a brain fart)
WRAPPING THINGS UP
As mentioned above, there is no specific length of time or promotional approach that just works. What we do know is that if you don’t focus on making quality videos, it doesn’t matter how long they are. You audience won’t watch the episode anyway. So before adding a ton of my context and content to your videos, make sure you optimize your quality, focus on the technical aspects of a premium upload, and make sure you have all your bases covered. Otherwise you will just end up begging for likes and views.
Worst case scenario, there are always services out there to help you get more views and watch time on your road to monetization.
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