The Inevitable Success Of The Entrepreneur In 2020
Being an entrepreneur is officially the cool thing. It’s no longer for geeks and nerds. This is the truth behind finding success as an entrepreneur in 2020 and how to do it.
MINDSET & IT’S IMPORTANCE:
This most important element of becoming a successful entrepreneur is to work on your mindset.
Why is this important? Throughout or entire life we have been programmed and conditioned to follow a set of rules and regulations that have led us to a specific belief system. This outlook on life has most people convinced that they need money to make money, need a complete product in order to sell, or there must be a specific requirements in place before we start making money online.
Because of this, we tend to wait for the right moment to begin making progress. The reality is that once you start working on your mindset and altering your perception, you are able to make drastic progress simply by developing a healthy growth outlook on your situation.
Entrepreneurship is a long road. You take on numerous responsibilities instead of being held accountable for specific tasks at a 9-5 job. All the weight falls on your shoulders and this can be a very heavy burden if you are stuck in an unhealthy mindset.
Bottlenecks arise, hiccups happen, you will fail. It’s all inevitable because it is necessary in order to grow. If you aren’t failing, your aren’t succeeding. What you do after your progress reaches a halt is directly associated with the mindset you have. For this, we practice the Mantis Mindset.
WHO DO YOU WANT TO WORK WITH?
Now that you are actively working on developing a healthy mindset you are able to start designing your dream clients. This isn’t a general idea of who your customers will be. This is defining the microscopic details of the people most likely to buy your product or service.
We must think “quantum” when defining your target audience. Down to they way they smell. The more details we have, the more accurate the message will be when we decide to release your product to the marketplace.
Where do they shop? How much money do they make? What struggles are they facing now and what has happened to them in the past that will guide their buying decision? These are only generic questions but we need to ask the right questions about our audience so we can answer those questions in our marketing message when we identify their pain points.
Remember, you are a solution to a problem. The problem goes much deeper than what it appears to be. “Don’t fix the problem. Fix why it happens”.
DECIDING YOUR PRICES & CHARGING YOUR WORTH
Conditioning has most people believing that they must lower their prices to make more money.
This leads to a race to the bottom. The key to marketing a product or service is to add more value. A classic example of adding value would be the Sham Wow commercial. “BUY 1 AND GET 8 FREE”. This is typical as it is necessary to charge competitive prices.
This doesn’t always mean you have to spend more money. Lots of times the additional value can be a simple as an instruction manual, a spare button for the shirt, or even a YouTube video to help solve a problem that may arise. PLR is a common solution and is widely used online.
All solutions create more problems. When you can pack your product or service with solutions to those problems too, you add more value and you can charge more.
COMPETING IN THE MARKETPLACE
If you don’t have competition, find some! There’s someone out there that is already setting the bar with an exact or similar product or service as you. This is a good thing because you can safely observe them and find ways to do it better.
You don’t have to be the best to make money. You don’t need the better product to make waves in the industry. You don’t have to have every detail dialed in to absolute perfection before you enter the game. The only thing you need is to know who your dream clients and customers are.
Your research should include subscribing to your competition’s emails, examining their website, and dissecting their marketing message. This will give you a baseline of how you can compete with your product.
CONSTRUCTING AN OFFER THAT SELLS
An irresistible offer is rarely based on price only. It’s a combination of price, value, simplicity, delivery, and clever copy-writing.
Once you know exactly who your dream clients and customers are, you are able to link a competitive baseline price, include the value you’ve previously determined, and write an offer sells.
Your copy needs to be speaking the pain point of your ideal customer and feel as those they wrote it themselves.
It must feel like it was ripped out of their diary and it must include story that helps them spend more time in their imagination and less time on the price. When this is done properly, the price becomes irrelevant and you become better at selling your product of service.
COMMUNICATING TO THEIR CORE IDENTITY WITH COPY
There is a “core identity” inside each one of us. This is the version of us that rarely gets to live out loud. Once you’ve identified their core identity, and contrast it against your core identity, you are able to intrigue their heart to take action with their wallets.
Copy-writing is an art form and is used to guide your dream clients to make an educated buying decision using emotional messaging. When you can get their emotions involved by activating their imagination, you have a better chance of creating a dedicated client base that buys from you with loyalty.
The best copy focuses on story. The better the story behind the brand and the product, the easier the buying decision is for the customer. You must captivate their imagination help them sell themselves by getting them to focus on the features of the product and not the details. Help them think creatively and not mechanically.
AUTOMATING YOUR SYSTEMS FOR PURCHASE & DELIVERY
More often than not, people start in the wrong stage of their business evolution by worrying about websites and funnels first. Or, they focus on the brand instead of the client.
Funnels are an essential part of sales automation.
The best funnels are the most simple. As humans, we tend to over-complicate everything. This includes designing a funnel that converts cold leads into sales.
The point of a funnel is to guide a customer from knowing nothing about you or your product to learning everything they need to trust you with their wallets. How are you going to do that without knowing who is going to end up in your funnel. The truth about funnels, is that it’s not the funnel that sells, it’s what you put into the funnel.
You need the right message for the right customer, a story that speaks to them, appropriate images that accentuate emotions, and a design that leads the buyer to the checkout feature. This is where your mindset gets the better of most people because they do the tech first instead of connecting with their audience first.
This leads to overwhelm, anxiety, and lack of focus as the tech appears more complex than it needs to be. This also leads to hiring the wrong people to design your funnel at obscene prices out of desperation. In all actuality, your funnel is just a series of web pages with information that helps your customer get the essential information to buy what you are selling. Don’t overthink this.
BRANDING YOURSELF AND YOUR COMPANY
Branding should be fun. You don’t need to overthink this. Most people believe that the logo is what sells. Or that the company slogan makes all the difference. This is simply not true. The companies that do the best are the ones that branded the individual first, then developed their companies brand last.
We do this for a few reasons.
First: The person that you are at the beginning of this journey is not going to be the same version that is at the peak of the journey. As you define the people you want to sell to, you begin to realize more about yourself that you would normally overlook. You begin to connect with your audience because you realize the similarities. So, if we develop our brand first we usually find that we need to re-brand later because we developed the wrong message top the right audience.
Second: As you develop and solidify your personal message while your product emerges, your company message tends to shift as well. Your personal message and your company message may be similar, but they are almost never the same. This also affects the logos you choose, colors, and overall design and delivery of your product.
Third: Developing last has all the elements that the market is most likely to respond to. The more you know your audience, the more you grow, the better your message will be received by your dream clients.
GENERATING THE RIGHT TRAFFIC FOR YOUR SYSTEMS
Not all traffic is created equal. There is a misconception that paying for traffic will always be the best. In reality, you have the most control over the targeting and analytics but that doesn’t always mean it is better.
Advertising is an art form and overwhelming yourself by thinking that releasing an Ad to generate traffic is going to be the solution to your financial stability is only going to end in disappointment if you do it wrong. More often than not, we do.
There are 11 different social media platforms and your traffic needs to be a mixture of the ones that are most likely to resonate with your message. The people on YouTube aren’t always the same people on Facebook. And vice versa.
Knowing where your dream customers are hanging out is even more important than your product or service.
This is why we figure out who and where they are before we think about creating traffic and building automation systems. Believe it or not, some of the best traffic is free.
ADVERTISING YOUR CREATION
Facebook Ads are by far one of the most incredible marketing advancements in the last century. It’s literally a superpower and can make or break your company. Or even worse, your mindset.
As you get deeper into the rabbit hole of tech and development you are going to feel drained as you try new approaches to get results. Most people take the “click here to boost this post” option to gain more exposure. This almost never works. Then there are the people that create an Ad using Facebook front end option that asks very basic questions that get you little to no results.
The platform is much more diverse and optimal on the back-end of Facebook Ads. business.facebook.com
Releasing an Ad is easy, doing it right is almost impossible if you haven’t started from the fundamentals we talked about earlier.
The traffic you create through Facebook advertising is based on everything we talked about at the beginning of this article.
When you know exactly who your dream clients are, how to speak to them, where they are hiding, their pain points, you have an amazing story, an offer that cant be refused, a system in place to collect payments and follow up with them later, a funnel that converts, the right messaging, a well developed personal & brand message, and a few dollars to spend, your success as an entrepreneur is inevitable.
These are then 10 most important elements of finding financial freedom and success online.
It doesn’t matter what your product or service is, what you’re charging, the delivery system, the pictures you use, the logo, your sales video, your website and everything in between.
If you know exactly who you want to sell to and how to speak to the core identity inside them, you can charge any price you want because your are selling to your dream clients, not the general population.
Want to speak with a 6 figure mindset coach ant internet marketer?
Contact – Kohdi Rayne: www.kohdirayne.com
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