Using Social Media To Grow Your Small Business – Without Ripping Your Hair Out
If you publish amazing, interesting content on social media, they are bound to be shared, and in no time you will see a queue of quality followers eager to share your content with their own audiences on Twitter, Facebook, LinkedIn, blogs, and more.
If it’s responding to customer complaints on Facebook, talking with influencers on Instagram, or making fun of your competitors on Twitter, social media people want brands and businesses to feel involved with social media, not just use it to share links.
If you were to promote fashion clothes and that is the purpose of your whole marketing, you can, along with other options, upload a video with people modeling your clothes, redirect people to your main business site, recommend people to share your video, to subscribe for future video updates, to visit your “fashion blog”, like your page on Facebook, follow you on Twitter, LinkedIn, etc.
Or, create a business or company page, same way as you do it on Facebook or Twitter sufficing the same purpose: share information about your brand, service, product and keep your audience and followers up to date with the latest information about your company.
Whenever you create a piece of content for your blog or website, come up with a list of 10 to 20 posts at the same time that can be used to promote that piece of content.
Using social media strategically in business:
Although Social media has become a buzzword especially after sites like Facebook, Twitter, and LinkedIn has started ruling the online web world, millions of users are encouraging instant engagement, sharing of useful content, photos, video, and links in real-time.
Now a day’s, customers are relating with brands by social media, and if you’re not interrelate right to your audience through social platforms like Facebook, Twitter and Instagram, you’re missing out! Your customers are already interacting with brands through social platworms, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
From Facebook posts to tweets on Twitter, sharing your products or services on other platforms is a great way to increase brand awareness, engagement, sales and leads. But keep in mind that getting your customers to share your content with their followers means you need to make sure your content aligns to your brand and interests your audience.
Like any other form of marketing, social media for businesses can be a real challenge. It’s hard to grow an audience, create great content, and increase engagement. Get the content out there: Put it in your e-newsletter, in your blog, on your Facebook page like “Business Tips for Instagram” which would help business to boost their sales and get people to share it.
Facebook and other networks continue to significantly reduce the amount of organic visibility on your posts, which has more businesses resorting to paid advertising to get their message out there.
Before starting a marketing plan through social networks it is necessary that your brand has a blog.
Blogs are a platform where you can create your own, useful and valuable content for your audience. If you give all quality information for their customer and useful page, it is sure that they will like and share your post on social media platform, so your page was spread to other people and grow bigger and bigger with saving money as your audience have been promoting your content by sharing.
Therefore, you have more traffic coming to your page with no it’s vital that your content should be relevant or solution for their problem. These are key strategies for small businesses to be more social on every platform.
Links from other pages on the internet can be in the form of free reprint articles, forums, genuine blog comments, other website owners linking to your site, and so on.
Search engines like Google are certainly starting to take notice of ‘presence’ within social media – so if you’re attracting traffic to your Facebook page for example and have good activity, are referred to often within Twitter, have people social bookmarking you etc., it all points to your ‘authority‘ which in the past was purely done on the basis of backlinks, now the scope for measuring authority is wider.
You can expand your audience online by searching for keywords and trending terms, then liking and sharing those posts or following the local people or businesses who posted them. You will be able to schedule posts and messages, review how successful your posts are at reaching your audience, and view any and all online mentions of your business by the network’s users.
One of the best benefits of sharing your content does for business is using it to increase your website traffic. Not only does it helps you direct people to your website, but the more shares you receive, the higher your search ranking will be.
For example, if every person who follows Hootsuite on Twitter retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “social media for business.”
If you want to rock your marketing game, you still need to create and curate your own posts, as well as engage with your audience.
A great tool to help employees get involved with your company’s SMM strategy is Bambu.
This tool is an employee advocacy platform that makes it easy for team members to share curated content across their personal or business networks.
Get into the habit of using common hashtags, even on Facebook , and relevant keywords within your social media posts so that you have a better chance of being found by people searching for topics related to your industry.
The reason why a piece of content is lacking success on these social sites could be due to low quality content. Or, that your headline in the Tweet, Pin or Facebook post didn’t capture your followers’ attention.
More and more businesses are creating marketing tools that will help their companies get the recognition they want aside from the traditional forms of media such as in print and television.
Whatever content you post, even if it’s other things like pictures or ideas, being consistent in posting these things regularly will keep your Facebook Page audience growing and bringing people to your music and ministry brand.
It is obvious that we should not ignore websites like Reddit that have an immense amount of traffic. Most of the people have been using this networking website for their personal and business issues. The potential to grow our business through marketing is endless as users on these accounts are increasing second by second.
Marketing on social media is more than just tweeting about your brand from time to time or advertising on Facebook.
It should include the day and time you want to post to Facebook and Instagram, tweets , and any other type of social media content.
Using strategic marketing tools like Tailwind for Instagram does more than improve site traffic and help businesses reach more customers; it provides a valuable venue for better understanding and learning from your target audiences. Write interesting blog posts and share it on the social media platform.
Some businesses still don’t put a lot of thought into how they create posts. Provide people with unique and interesting content, like blog posts, articles, infographics, videos or eBooks on platforms such as Facebook, LinkedIn, Twitter and Instagram.
When your company publishes a new blog post that you want to promote, you can add it to your team’s curated list where employees can share it on their own Facebook, Twitter or LinkedIn profile. For example, you can make it easy for your blog’s visitors to share your blog posts by adding an easy-to-click button.
On top of the usual text posts, add audio and media files, share recorded interviews, give audio commentaries and tutorials, promote and share new music and tracks and so on. You can even share and recommend new SoundCloud podcasts to listen to. Dare to be different from the usual blog posts available online, get creative and let your personal brand shine.
Website owners need to keep up with the latest internet marketing trends
While the majority of small businesses are experimenting with Facebook advertising and Google Ads, those who have found success have learned that social media marketing requires a commitment to engaging their audience on a consistent basis.
Although Facebook remains the dominant platform, small businesses are successfully expanding their engagement to reach audiences across multiple networks. We talk about this in “The Ultimate Guide To Cross Promotion”
The more predictable a social media influencer is in posting content, the more loyal the audience will be, hence creating an enabling environment for marketing.
Social media marketing is powerful, and gives a small business the platform to compete with big businesses. It’s an easy way to generate leads.
So weather you are just getting started, have a dedicated following, or want to be recognized as an authority in your niche, attacking SMM with a strategie is a necessary element to creating organic traffic.
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